Word on the street is we’re supposed to start being eco-friendly, and one easy way to do your part is by using less paper. Hard copy newsletters, brochures, and snail mail are serious paper wasters. I think the time has come for marketing to go green.

Environment aside, who reads hard copy brochures and newsletters anymore? How often is the information actually beneficial, and how much are you spending on making these ignored pamphlets? Almost everything people get in the mail that isn’t a Christmas card or a bill gets thrown away. Things need to be short, concise, convenient and useful for people to be willing to take the time to look at them. We are in a fast paced age of multi-tasking frenzy. Don’t hold people back with your wordy glossy handouts.

Email marketing is far more beneficial. People can skim it, keep it, reference it, and send it to their friends. Email marketing allows hyper links, and one click commenting abilities. Plus, if someone doesn’t want the information you’ve sent him or her, there is no paper wasted when the delete button is clicked.

It’s a simple message. There is no point to hard copies anymore, especially brochures. Besides the doctor’s office, nobody is going to take the time to read what you have to say. Stop spending your money and go green.

(Photo Go Green or Go Home by Little Miss Sunshine)

Tags: brochures, email campaign, green, Marketing, newsletters

This entry was posted on Thursday, November 5th, 2009 at 12:14 pm and is filed under Business Professionals, General Info, Good Stuff, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.