Here are this week’s top five SM4B posts.  Enjoy!

Making Social Media a Tool, Not a Distraction by @benparr on the American Express OPEN Forum

Ben Parr provides tips that will help to make sure your company gets the most out of social media and prevents it from being a distraction.

Share this or save it to your FYIndOut folder.

Get Higher ROI from a B2B Email Marketing Campaign by @b2bcommunicate on Red On Marketing

Rebekah Donaldson provides tips on creating a great newsletter that will capture you customers’ interest and provides examples of topics to cover.

Share this or save it to your FYIndOut folder.

Blogging for Position – How to Set Up and Run a Keyword Blog by @kateheaden on Savvy B2B Marketing

Knowing that search engines love blogs, Kate Headen shares advice on how to set up a blog, create a schedule, and select topics that will help attract the people your company is looking for.

Share this or save it to your FYIndOut folder.

The Four Spheres Of Social Media Strategy by @jasonfalls on Social Media Explorer

Jason Falls shares his Four Spheres of Social Media Strategy, where they overlap, and the impact of each and solicits feedback on what he’s shared.

Share this or save it to your FYIndOut folder.

5 Ways to Use Social Media Activity Offline by @ducttape on the American Express OPEN Forum

John Jantsch believes that small businesses will get the greatest bang for their social media buck when they think in terms of merging their online and offline networking and marketing and provides five ways to help make it happen.

Share this or save it to your FYIndOut folder.

Here are this week’s top five SM4B posts.  Enjoy!

Which is Better for Driving B2B Blog Traffic – Twitter or LinkedIn? by @tompick on his WebMarketCentral Blog

Tom Pick shares his results from a test he did sharing specific posts on Twitter and LinkedIn.  It will be interesting to see how LinkedIn’s recent tie to Twitter for sharing posts on both platforms may change this.

Share this or save it to your FYIndOut folder.

25 Link Building Tactics to Improve Blog Search Engine Rankings by @leeodden on TopRank’s Online Marketing Blog 

Lee Odden provides 26 (25 + a bonus) tactics to build inbound links and improve your SEO.

Share this or save it to your FYIndOut folder.

10 Ways a Startup Can Use Social Media to Market Itself  by @edwardboches as a guest post on HubSpot’s blog.

 Edward Boches provides 10 tactics startups can use to build their brand online with no marketing dollars.

Share this or save it to your FYIndOut folder.

Social Media Burnout by @Ashley0206 on Schubert CommunicationsB2B Marketing Blog 

Ashley Reppert does a short and sweet post on social media burnout and tips for avoiding it.

Share this or save it to your FYIndOut folder.

Thought Leadership – It just may be your B2B’s most valuable asset  by Bill Gadless at B2B Web Strategy Blog

Bill Gadless discusses the value of thought leadership and provides tips on how build your company up as a thought leader.

Share this or save it to your FYIndOut folder.

Here are this week’s top five SM4B posts.  Enjoy!

35 Content Ideas for B2B eNewsletters  – by @galendy at Proteus B2B Marketing

Ever have writers block when it comes to your company blog or newsletter?  Galen does a great job of providing 35 different ideas on generating great content that your prospects and customers will want to read. I actually printed this one out and it will sit next to my PC for reference.

Share this or save it to your FYIndOut folder.

4 Ways to Build Relationships with Web Content by @shannonpaul as a guest post on PR Squared

Shannon Paul gives examples of great pieces of work like Freaks and Geeks and Shawshank Redemption (I’ll throw in “Arrested Development”) that didn’t do so well when they came out and questions whether better marketing and PR could have made a difference. She then goes on to give four great tips on building online relationships via online content.

Share this or save it to your FYIndOut folder.

SEO For Product Pages  by @tompick on his WebMarketCentral Blog

Tom Pick makes a great point on how companies spend time managing SEO and key words for blog posts or news releases but not as much, if any, for their product pages.  In his post, he gives great tips on what companies can do to get the most SEO out of their product and service pages.

Share this or save it to your FYIndOut folder.

101 Ways To Promote A New Blog  by @dturnbull

David Turnbull’s guest post on Daily Blog Tips provides a 101 great ideas for promoting your new blog.  Many could also be used for blogs that have been around awhile and are still looking to grow. 

Share this or save it to your FYIndOut folder.

An Inbound Marketer’s Introduction To Twitter Lists by @HubSpot

If you didn’t know, Twitter came out with a new feature called Twitter lists this week.  HubSpot’s Rick Burnes discusses why you should use them and how to get started.

Share this or save it to your FYIndOut folder.

Today we’re starting a new weekly post identifying great stories and blog posts by others focused on social media and business.  We hope you get as much out of these as we did.

Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers – by @newtbarrett

Newt Barrett provides 10 lessons that apply to companies of every size, but will bring outsized benefits to small companies when they use marketing brains to outmaneuver marketing brawn

Share this or save it to your FYIndOut folder.

5 Basic Tips for Video Optimization by @MichelleBowles at TopRank

Michelle Bowles from TopRank shares SEO tips to get the most views for your videos.

Share this or save it to your FYIndOut folder.

Why Social Search Is THE Justification Of Social Media For B2B by @kbodnar32 at Social Media B2B

Kipp Bodnar from Social Media B2B explains social search, shares a video from Google giving an example, and then goes on to share how social search will impact B2B companies

Share this or save it to your FYIndOut folder.

10 Small Business Social Media Marketing Tips by @rosskimbarovsky

Ross Kimbarovsky’s guest post on Mashable suggests basic and advanced strategy tips for your business to make the most of your social media marketing efforts and achieving your goals.

Share this or save it to your FYIndOut folder.

Does Your Website Inspire Trust In Your B2B…or Send Buyers Away? by Bill Gadless at B2B Web Strategy

Bill Gadless discusses how company websites have a short time frame to make a good first impression and what factors of a website can make a difference towards a positive reaction.

Share this or save it to your FYIndOut folder.