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The Company That Cried “I Don’t Have Time for Social Media.”

boywhocriedwolfI know this post is going to be unorthodox, but bare with me:

There is this story, you may know it, called The Boy Who Cried Wolf? Well, lets convert the word Wolf to “I don’t have time for social media,” and look at the sheep as your customers. Still with me? Great!

So your company is the boy Shepard, spending his days watching over your customers. Right now your customers are doing good, enjoying the nice green grass in the field and soaking up some rays. But you start noticing that your competitor is using this great new social media tactic, and people are totally in love with it. It’s like their sheep have grass prepared by Emeril, and all you’ve got is microwave ready grass.

But you don’t have time for social media. You are too busy with your marketing and your advertising. Adding social media to your time schedule just isn’t feasible. You don’t know how to use it, and you don’t want to learn it. The old ways have always worked.

Then one day, good old “I don’t have time for social media” sneaks up on you. You’re sheep just can’t handle the lack of connection to your company anymore. They want to be able to talk to you. They know you’ve always been very loyal, but the grass is simply greener (and chattier) on the other side. So they decide to go hang out with the gourmet grass fertilized with your competitor’s social media, leaving you sheep-less and broken hearted.

And so ends the story, The Company That Cried “I Don’t Have Time for Social Media.”

Trust me on this one. We’ve told you before, and we’ll say it again. Get on the social media bandwagon before it’s too late.

(Photo The Boy Who Cried Wolf by jl.incrowd)

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Posted by Christineon Nov.12, 2009@ 11:51 am

This entry was posted on Thursday, November 12th, 2009 at 11:51 am and is filed under General Info. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

12 Tweets

13 Responses to “The Company That Cried “I Don’t Have Time for Social Media.””

  1. Mike Templeton Says:
    November 12th, 2009 at 9:30 pm

    I’ll say this is probably the first time I’ve seen that analogy likened to company’s adopting social media, but I like it. My favorite piece of the analogy is that even though the “old school” may be providing a good product and have loyal customers, they can still be lured away simply with the fact that someone else cares more.

    Humans crave human connections and they’ll go wherever they need to go to get them. And if you want to hold on to your customers, doing the same thing as yesterday isn’t going to cut it any more. Use social media to build those relationships and hold on to your flock.

  2. FYIndOut Says:
    November 12th, 2009 at 2:25 pm

    The Company That Cried “I Don’t Have Time for Social Media.” http://ow.ly/161gOs

    This comment was originally posted on Twitter

  3. scottjmanley Says:
    November 12th, 2009 at 2:25 pm

    The Company That Cried “I Don’t Have Time for Social Media.” http://ow.ly/161gOr

    This comment was originally posted on Twitter

  4. marcpickren Says:
    November 12th, 2009 at 2:41 pm

    RT @scottjmanley: The Company That Cried “I Don’t Have Time for Social Media.” http://ow.ly/161gOr

    This comment was originally posted on Twitter

  5. CAGarland Says:
    November 12th, 2009 at 5:31 pm

    The Company That Cried “I Don’t Have Time for Social Media” http://ow.ly/BL1H

    This comment was originally posted on Twitter

  6. csrollyson Says:
    November 12th, 2009 at 6:01 pm

    http://bit.ly/4nMRaK: Mashes up Aesop & Web 2.0,.. http://ow.ly/161gOs

    This comment was originally posted on Twitter

  7. egw2 Says:
    November 12th, 2009 at 6:02 pm

    http://bit.ly/4nMRaK http://ff.im/-bnz51

    This comment was originally posted on Twitter

  8. egw2 Says:
    November 12th, 2009 at 6:48 pm

    http://bit.ly/4nMRaK: Mashes up Aesop & Web 2.0,.. http://ow.ly/161gOs http://ff.im/-bnFgj

    This comment was originally posted on Twitter

  9. csrollyson Says:
    November 12th, 2009 at 6:55 pm

    Mashes up Aesop & Web 2.0, chuckles! Message a bit simplistic tho; check it out! http://ow.ly/161gOs

    This comment was originally posted on Twitter

  10. egw2 Says:
    November 12th, 2009 at 7:32 pm

    Mashes up Aesop & Web 2.0, chuckles! Message a bit simplistic tho; check it out! http://ow.ly/161gOs http://ff.im/-bnKY2

    This comment was originally posted on Twitter

  11. B2bMarketingZ Says:
    November 12th, 2009 at 8:43 pm

    The Company That Cried “I Don’t Have Time for Social Media.” http://bit.ly/K7qtY

    This comment was originally posted on Twitter

  12. jbhester Says:
    November 12th, 2009 at 9:28 pm

    RT @brettkopf: The company that cried ‘I don’t have time for social media.” (@cagarland on @fyindout) http://bit.ly/4eoLdh

    This comment was originally posted on Twitter

  13. timbograkos Says:
    November 13th, 2009 at 7:14 am

    RT @brettkopf: The company that cried I don’t have time for social media. Great post by @cagarland on @fyindout http://bit.ly/4eoLdh

    This comment was originally posted on Twitter

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