More B2B Marketers Using Social Media
Recently, BtoB and the Association of National Advertisers updated a study they originally did in 2007 regarding the use of social media by b-to-b and b-to-c marketers.
57% of b-to-b marketers are now using social media as a marketing tactic compared to 15% in 2007.
When it comes to using current social platforms, here’s where they stand with b-to-b marketers:
- 81% say they currently use LinkedIn
- 70% say they use Twitter (compared to only 46% for b-to-c marketers)
- 60% use Facebook
It’s also interesting to note that the main objective for their company website and social media has shifted from “brand building” to “demand generation” with 47% now listing that as their main objective as opposed to the 39% in 2007.
The top concerns for both b-to-b and b-to-c marketers when considering newer media platforms is the inability to prove ROI (44% b-to-b, 56% b-to-c) and having metrics to properly allocate the mix of traditional and digital media (42% b-to-b, 49% b-to-c).
The full survey finding will be presented on the opening day of B-to-B Marketing in the New World, on Aug. 4-5 in Chicago.
Tags: Association of National Advertisers, b-to-b marketers using social media, BtoB Online, Social Media, social media marketing
Posted by Scotton Jul.22, 2009@ 10:10 am
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on Wednesday, July 22nd, 2009 at 10:10 am and is filed under B2B, Marketing, Social Media.
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6 Responses to “More B2B Marketers Using Social Media”
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August 13th, 2009 at 3:38 pm
[...] great new research from BtoBonline and the Association of National Advertisers… an update of a study they [...]
August 28th, 2009 at 7:08 pm
[...] More B2B Marketers Using Social Media | Blog | FYIndOut http://www.fyindout.com/blog/marketing/b2b-marketers-social-media – view page – cached FYIndOut Blog – Get the latest info on FYIndOut, social media trends, social media for business and our upcoming features — From the page [...]
October 31st, 2009 at 8:18 pm
Thanks for providing this information.
York Saw & Knife is a manufacturing company and we’ve seen success in using social media. However, we see other companies reluctant to participate.
We recently posted our own one question survey asking for opinions on why other B2B companies don’t engage is social media. We’d appreciate your opinion & that of other readers.
You can find the poll here: http://www.yorksaw.com/blog/b2b-and-social-media-take-the-poll/
Thanks.
July 26th, 2009 at 6:20 pm
More B2B Marketers Using Social Media http://bit.ly/XWMCq
This comment was originally posted on Twitter
July 26th, 2009 at 6:50 pm
More B2B Marketers Using Social Media http://bit.ly/rRuPH
This comment was originally posted on Twitter
August 10th, 2009 at 9:29 am
More B2B Marketers Using Social Media – http://fyind.biz/7
This comment was originally posted on Twitter