Rick Burnes at HubSpot posted a great article today titled “Inbound Marketing and The Next Phase of Marketing On The Web”.  In the article he discusses the recession and the value that inbound marketing will bring to companies over the past outbound marketing practices.

In addition to defining inbound marketing, Rick discusses the three key components to the most successful inbound marketing campaigns;

1.      Content

2.      Search Engine Optimization

3.      Social Media

He also points out why inbound marketing makes sense in a recession;

1.      It Costs Less

2.      Better Targeting

3.      It’s an Investment, Not an Ongoing Expense

Take the time to read Rick’s article.  It’s well worth it.

Tags: inbound marketing

This entry was posted on Tuesday, November 18th, 2008 at 11:20 am and is filed under Good Stuff, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.