BtoBonline.com recently released the results of a survey they did around marketing budgets for 2009 and 2010.  53% of the 495 respondents said that they expected their marketing budget to go up in 2010. You can download the study results here.

 

It’s no surprise that around 43% shared that their budgets in 2009 went down by a significant margin this year. Interestingly, 23% say their budgets actually went up this year.  65% said that their online marketing budget was increasing this year as well which shows the shift of marketing budgets from the more traditional methods over to online. 

 

In regards to where they plan on spending their online budget, 63.8% of respondents will increase spending on Web site development; 61.6% will increase e-mail marketing; 49.5% will increase search; and 46.2% will increase social media. the categories seeing The areas companies plan on focusing on in the second half of this year are Web site development (43.5%), e-mail marketing (44.1%), social media (35.2%), search (33.0%) and webcasts (24.5%).

 

When asked about social media, 50.6% of the respondents said their company uses it today as part of their marketing strategy. Those that said they use social media today stated that they do so in the following ways; Advertising (40.1%), Marketing Research (40.1%), Customer Feedback (48.9%), Generate Leads (51.9%), Thought Leadership (57.3%), and Other (11.8%).

 

 

It’s great to see that so many companies are using social media with the intent to generate leads and improve their inbound marketing via creating thought leadership content.  As marketers start to tie goals to their social media experience, we expect this area to continue to grow.

Tags: B2B Marketing Tactics, BtoB Online, Online Marketing, Social Media

Posted by Scotton Jun.10, 2009@ 10:30 am

This entry was posted on Wednesday, June 10th, 2009 at 10:30 am and is filed under B2B, Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.